How Do Subscriptions Work?
Written by Adriana Giancarla
Updated Nov 5, 2026 1 min read
Here's a quick overview of how subscriptions work and the legwork Ongoing does behind the scenes to help you with your recurring orders.
🎉 1) Customer Orders Subscription Product on your Shop
📦 2) Ongoing triggers an order, ready for immediate fulfillment
🚀 3) On the Shopify Thank You page, a button takes them to the Subscriber Portal (no login or password required)
Learn more about "How the Ongoing Subscriber Portal Works"
📧 4) Your Customers instantly get an email with a link to the Subscriber Portal
New Subscription Email sent to customers
✅ 5) Before their next billing date (next shipment) they'll get a reminder email
Reminder email for customers before their next billing date (next shipment)
⭐️ 6) On their next billing date, your customers will be charged automatically.
As a merchant, you can view all your subscription orders Shopify Orders & Ongoing.
You can also edit a subscription on behalf of a customer using Ongoing.
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