How Do Subscriptions Work?

Adriana Giancarla

Written by Adriana Giancarla

Updated Nov 5, 2026 1 min read

Here's a quick overview of how subscriptions work and the legwork Ongoing does behind the scenes to help you with your recurring orders.

🎉 1) Customer Orders Subscription Product on your Shop

📦 2) Ongoing triggers an order, ready for immediate fulfillment

🚀 3) On the Shopify Thank You page, a button takes them to the Subscriber Portal (no login or password required)

Learn more about "How the Ongoing Subscriber Portal Works"

📧 4) Your Customers instantly get an email with a link to the Subscriber Portal

New Subscription Email sent to customers

✅ 5) Before their next billing date (next shipment) they'll get a reminder email

Reminder email for customers before their next billing date (next shipment)

⭐️ 6) On their next billing date, your customers will be charged automatically.

As a merchant, you can view all your subscription orders Shopify Orders & Ongoing.

You can also edit a subscription on behalf of a customer using Ongoing.

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