Getting Started with Ongoing SEO

Ongoing SEO helps your store show up better in Google. It finds SEO issues on your products, collections, pages and blog posts, adds structured data to your storefront, and catches broken links so you can redirect them.

What's in the app

Open Apps > Ongoing SEO. The Home page shows your Automations, and the menu has these pages:

• SEO Insights: scan your products, collections, pages, blogs and articles for SEO issues and fix them.

• Keyword Research: find keywords your customers search for.

• Broken Links: see pages visitors couldn't find (404 errors) and redirect them.

• JSON-LD Settings: structured data that helps Google understand your products, blog posts and business.

• Local SEO: your address, map location and opening hours, for stores with a physical location.

Turn on the app embed

An app embed is a small piece of the app that runs inside your theme. Ongoing SEO's app embed is what adds structured data and Local SEO to your storefront and spots broken links. It's off until you turn it on.

1. In your Shopify admin, go to Online Store > Themes.

2. Next to your current theme, click Customize.

3. In the left sidebar, click the App embeds icon.

4. Find Ongoing SEO and switch it on.

5. Click Save.

Shortcut: while the embed is off, the app shows a banner that says Enable app embed to activate features. Click Open Theme Editor on that banner to go straight to the right place, then click Save in the theme editor.

Which features need the app embed

• Broken Link Monitoring

• JSON-LD

• Local SEO

SEO Insights, AI SEO and Keyword Research work inside the app, so they don't need the embed.

Your Automations

The Automations section on the Home page has a card and an on/off switch for AI SEO, Broken Link Monitoring, JSON-LD and Local SEO. A card shows Needs setup when the feature is on but something is missing, like the app embed. It shows Off when you've switched the feature off.

Broken Link Monitoring, JSON-LD and AI SEO start switched on. Local SEO starts off, because it's only useful if you have a physical location.

Good to know

• The app checks the app embed on your published theme only. If you switch to a new theme, turn the embed on again in that theme. See Will I Need to Update the App After Changing My Theme?

• After you turn on the embed, reload the app page to clear the warning banner.