Setting Up Local SEO

If customers can visit you in person, Local SEO tells search engines where you are and when you're open. It adds local business structured data (hidden information for search engines) to every page of your store.

Before you start

The Ongoing SEO app embed must be on in your theme. If it's off, the Local SEO page shows Enable app embed to use Local SEO. See Getting Started with Ongoing SEO.

Set it up

1. Go to Apps > Ongoing SEO > Local SEO.

2. If the badge shows Disabled, click Enable Local SEO.

3. Under Business Type, choose Local Business (Physical Location).

4. Under Business Address, the address from your Shopify store settings is used. To use a different one, tick Use custom address and fill in Street Address, City, State / Province, ZIP / Postal Code and Country. Copy from Shopify fills these in from your store settings so you can edit them.

5. Under Business Hours, set the opening and closing time for each day, or tick Closed.

6. Click Save.

Map location

When you use a custom address, the app finds your location on a map and shows a Business location preview. If the pin isn't quite right, click Customize map position, click the map or drag the marker to your exact spot (or type a Latitude and Longitude), then click Save in the window and Save on the page.

What gets added to your store

Search engines receive your store name, description, phone number, address, map coordinates and opening hours. Your logo and social profile links from JSON-LD Settings are included too.

Turn it off

Click Disable Local SEO, then confirm with Disable Local SEO. The local business data is removed from your storefront. Your settings are kept, so you can turn it back on later. Choosing Organization (Online Only) as the business type has the same effect.

Good to know

• The map coordinates are only added when you use a custom address.

• Opening hours are set in whole hours, with one opening and closing time per day.

• The Local SEO card on the Home page shows Needs setup until a custom address is saved. If you want to use your Shopify address, tick Use custom address, click Copy from Shopify and save.

• If you use a custom address, it also replaces your Shopify address in the store information that JSON-LD adds to every page.

• Google decides if and when to show this information. To learn more, see How Does Adding My Store Information Benefit My Site?