Getting started with Ongoing SEO Sitemap
What the app does, where your sitemap page lives, and the two steps to finish setup.
Written by Ongoing Team
Updated Nov 6, 2026 2 min read
Ongoing SEO Sitemap adds an HTML sitemap page to your store. It lists your products, collections, pages, blogs and blog posts on one page, so shoppers and search engines can find everything you sell.
What you get
An HTML sitemap page. A normal page on your store, shown inside your theme with your header and footer. It's made for people, and it also gives Google more links to follow.
Your XML sitemap. Shopify already makes this file for every store at yourstore.com/sitemap.xml. The app doesn't change it, but it gives you a quick link to it so you can submit it to Google.
Your sitemap is created for you automatically. It updates on its own as you add products, collections, pages or blog posts.
Where your sitemap page lives
Your sitemap page is at yourstore.com/tools/sitemap, using your store's main domain. To open it, go to Apps > Ongoing SEO Sitemap and click View HTML Sitemap. Click View XML Sitemap to open Shopify's XML sitemap.
📷 Screenshot: The app home page with the "Welcome to Sitemap Builder!" banner and the View HTML Sitemap and View XML Sitemap buttons.
Choose a plan
The first time you open the app, click Next and choose a plan. Until a plan is active, your sitemap page shows a Billing not active message instead of your links.
Finish setup in 2 steps
Step 1. Add Link to Footer. Add a link to your sitemap page in your store's footer, so shoppers and Google can find it. See How do I Add my Sitemap Link to my Shop's Footer?
Step 2. Submit To Google. Submit your XML sitemap in Google Search Console. See How do I submit my XML sitemap to Google Search Console?
Both guides are linked from the app home page. Click Read Instructions on either card.
Good to know
In the app, your sitemap is called Sitemap Builder.
Want to change the title, description or look of the page? Click Manage Settings on the app home page.
Opening your XML sitemap may show a "no style information" message. That's normal. See Why does my XML Sitemap show a "no style information" message?
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