What Happens If I Change The Price of a Product? - Shopify Subscriptions
How a price change on the product or plan affects new & existing subscribers
Written by Adriana Giancarla
Updated Nov 5, 2026 1 min read
If you increase the price of your Shopify product:
➡ new subscribers will pay the new higher price
➡ old subscribers will continue to pay the same price they've been paying
If you change the price of your product on Shopify or change your subscription plans, only new subscribers will get the new price. Existing subscribers are locked into old subscription price they signed up at.
Luckily, there is a way to change the price for existing subscribers in Ongoing.
Editing the Set Price Discount on a Subscription Plan
How to change price for subscription plan that is prepaid with set price discount?
Ignore this if you are not using set price discounts on subscription plans.
If you are using the set price discounts on your subscription plan, when you change the price on your subscription plan in Ongoing to a new price, this will update it for new subscribers only. It will let your shoppers see & buy at the new price on your shop immediately. When you edit a subscription plan price (using Set Price Discounts) it does not change the price your existing customers pay.
✨Related Articles:
How do I change the price on a subscription product for new customers?
✅ How to change the price for new customers
How do I change the price on a subscription product for existing customers?
✅ How to change the price for existing customers
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