AI SEO: Optimize Titles, Descriptions and Alt Text

How to use AI suggestions for keywords, meta titles, meta descriptions, image alt text and product descriptions, and review them before they're saved.

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Written by Ongoing Team

Updated Nov 6, 2026 2 min read

AI SEO writes suggestions for your item's target keyword, page title, meta description, image alt text and description. You review every suggestion before anything changes in your store.

Turn it on

AI SEO is on by default. You can switch it on or off on the AI SEO card on the app's Home page. When it's off, the AI buttons are greyed out.

Get suggestions for an item

  1. Go to SEO Insights and click Fix next to an item.

  2. Click AI Optimize.

  3. In the AI SEO Suggestions window, compare each Current value with the AI Suggestion, and click Accept or Reject. Or click Accept All.

  4. Click Apply Changes. The accepted suggestions are added to the form.

  5. Check the fields, then click Save Changes to save them to Shopify.

Nothing is saved until you click Save Changes. If your fields already meet the guidelines, you'll see No optimization opportunities found!

Alt text for one image

Under Image Alt Text, click the magic wand button next to an image (Generate alt text with AI). The suggestion is added to the field. Edit it if needed, then click Save Changes.

Write a longer description

If the scanner warns that your description is under 150 words, click AI Fix next to the warning. The AI-Generated Description window shows your Current Description next to the new one, with new words highlighted in green and a word count.

Click Apply Description to update the item in Shopify straight away, or Cancel to keep your current description.

Good to know

  • Alt text is written from the item's title and keyword. The AI can't see your picture, so check that the text matches the image.

  • Apply Description saves right away and replaces your current description. It also saves the title, page title and meta description that are in the form at that moment.

  • Always read AI suggestions before saving. They can contain mistakes.

  • Each store has an AI usage limit over a rolling 30 days. If you reach it, you'll see AI usage limit reached. Please try again later.

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AI SEO: Optimize Titles, Descriptions and Alt Text · Ongoing SEO Help Center