Using SEO Insights to Find and Fix SEO Issues

SEO Insights checks each product, collection, page, blog and blog post for common SEO issues. You can fix most of them without leaving the app.

See your SEO overview

1. Go to Apps > Ongoing SEO > SEO Insights.

2. Choose Products, Collections, Pages, Blogs or Articles.

3. To find a specific item, type in the Search box.

For each item, the list shows:

• Keyword: Added if you've set a target keyword, or Missing.

• SEO Score: a score out of 100. Green is 80 or more, yellow is 50 to 79, red is below 50.

• Meta: Good if the page title and meta description are filled in, or Missing.

• Images: All good or Missing alt text.

Click Details for a quick SEO Snapshot, or Fix to open the item.

Fix an item

When you click Fix, the app scans the item and lists errors, warnings and things that are already good in the SEO Scanner Tool. On this page you can edit:

• Target Keyword: what a customer would type into Google to find this item. Set this first, because many checks look for it.

• The item's title or name.

• Search Engine Appearance: the Page Title and Meta Description shown in Google, with a Google search preview and a character counter.

• Image Alt Text: a short description of each image, which helps your images show in Google image search.

Click Save Changes to save to Shopify. The scanner runs again so you can see what's fixed. Use Full edit to open the item in Shopify, or View on your store to see it live.

What the scanner checks

• A target keyword is set.

• Every image has alt text.

• The title is 20 to 70 characters and includes your keyword.

• The page title includes your keyword.

• There's a meta description, and it includes your keyword.

• The description is at least 150 words and includes your keyword.

Good to know

• Your target keyword is saved in Ongoing SEO, not in Shopify. It's used for the checks and isn't shown to customers.

• Blogs don't have their own page title or meta description in Shopify, so those checks are skipped for blogs.

• If results don't update straight away after a change, wait a moment and rescan the item.

• Want help writing? See AI SEO: Optimize Titles, Descriptions and Alt Text.

• New to SEO? See How to Improve Your SEO (Beginner-Friendly Guide).