See how your cancel flow is doing

The Cancel flow tab of Retention shows how your cancel flow did over the last 30 days.

Cancellation performance

• Started: subscribers who opened the cancel flow.
• Saved: subscribers who stayed, because an offer's change went through or because they chose Keep my subscription.
• Cancelled: subscribers who went on to cancel.
• Save rate: saved, out of saved and cancelled.

Subscribers who closed the dialog, or opened an offer's editor and never saved, are counted as didn't finish. They're shown in the chart but left out of the save rate, so it only counts real decisions.

Cancellation outcomes

A daily chart of saved, cancelled and didn't finish. Until anyone uses the flow, it says there's no activity yet.

Revenue

• MRR kept by the cancel flow: the monthly value of the subscriptions it saved, at the time they were saved. It's what those subscriptions are worth per month, not money collected; a delayed order still has to ship.
• MRR lost to cancellations: the monthly value of subscriptions cancelled in the portal.

Cancellation insights

For each reason: how many subscribers chose it, how many were saved and cancelled, and its save rate. Use it to see why people leave, and which offers work. A low save rate on a reason is a hint to try a different offer for it.

For everything else subscribers do in the portal, see Subscriber portal analytics.